Standard Sonic Branding

Custom Podcast Music


2 in stock

Music for Your Podcast & Videos

What it is:

Custom music for your podcast, audio marketing, and videos. Our easy process delivers unique intro and outro music and an audio mark / sonic logo for any content marketing with sound.

Uses: podcast, videos, YouTube, audiograms, TikTok, IG reels, and more.

Why sound matters for marketing:

Sonic brand cues improve the likelihood of brand attention by 8.53 times. We are in an attention economy.

Custom sonic branding is vital in any audio or video content creation because it creates a unique and memorable audio identity for your brand. This helps:

  1. enhance brand recognition
  2. improve customer engagement
  3. create a cohesive and consistent brand experience across all touchpoints

Why You Need Custom Sonic Branding

How does it work?

3 Simple Steps


Purchase this item then complete a questionnaire (5-10 minutes).


We create music matching your six brand adjectives with optional voice-over (5-10 business days).


You approve (up to two rounds of revision within 2 weeks). Final audio delivered (within 1 week of revisions).

Hear Customer Samples

woman listening to music play button video- stock music concept illustration

If Your Podcast Borrows Stock Music…

Any content marketing you do should bear your brand. Visual brand identities (logo, color, fonts) are considered table stakes, but sonic logos are equally important in our multimedia world.

Custom sonic branding or music is important for podcasts because it helps to create a unique and recognizable audio identity, which can improve brand recognition, establish a consistent tone, and enhance overall production quality.

Borrowing from stock music means you’ll sound the same as other brands, which sounds like you have no brand.


Improved Brand Recognition

Custom sonic branding helps your brand create a unique and memorable audio identity that makes it easier for customers, clients, or prospects to recognize and remember your brand.

Not having on-brand, consistent music would be like having a website with no logo.

Enhance Brand Experience

Humans process sound 10x faster than the blink of an eye.

Music, emotion, and memory are stored in the same part of the brain. Brand lives nearby, in the subconsicous — direclty linked to sound memory.

Custom music creates a cohesive and consistent brand experience across all touchpoints, helping to establish your brand’s personality and values.

Increase Listener Engagement

Your music will evoke the right emotions, create a sense of nostalgia over time, and establish a deeper connection with your audience, leading to increased engagement and loyalty.

Deliverables (What You Get)

deliverables box

1) 7-12s intro and outro music (table stakes for recognition and mood setting on your podcast)

2) 1 audio mark/sonic logo (2-5s) … (like your own Netflix “ba-dum”)


Top 3 podcast uses for stingers and vamps:

Transitions: Signal a transition from one segment or topic to another. E.g., sound indicates that the hosts are moving on to a new segment or guest.

Breaks: A brief musical interlude or background music during breaks in the podcast or before/after ads. This can help to maintain energy and engagement between segments and prevent listeners from getting bored.

Emphasis: Emphasize an important point or punchline. For example, a dramatic chord might be played to highlight a surprising or emotional moment in the conversation.

Who makes it:

Since 2020 we’ve partnered with the skilled creative composers We Time Audio House.  Garrett Crosby’s team brings extensive audio creation and sound engineering experience, ranging from financial podcasts to Meta videos to consumer packaged goods.

Who it’s for: Podcasters or non-podcasters, anyone creating audio or video. Brand executives, marketers, product owners, and speakers or hosts. Company event runners.

Have questions? Or want additional sounds like executive walk-on music (stage speaker branding) and room warming loops for your next event? Request a custom quote.