Premium Sonic Branding

Custom Podcast Music

$1,295.00

3 in stock

The Sound of Your Podcast or Brand

What it is:

This powerful but easy process delivers a suite of sonic assets perfectly tailored to short and long audio and video marketing needs from podcasts to TikTok to YouTube and audiograms.

This Premium package takes our Standard offering and upgrades with two stingers / vamps and a coaching session on effectively applying your music.

Why it matters:

Within 3 seconds, listeners form an impression based on your sound and voice. Custom sonic branding is important because it creates a unique and memorable audio identity for your brand, which helps:

  1. enhance brand recognition
  2. improve customer engagement
  3. create a cohesive and consistent brand experience across all touchpoints

Who makes it:

We partner with non-AI, real human composers We Time Audio House with extensive audio creation and sound engineering experience.

Who it’s for: Podcasters or non-podcasters. Anyone creating audio or video.

Why You Need Your Own Deep Note:

How does it work?

3 Simple Steps

1

Purchase this item then complete a questionnaire (5-10 minutes).

2

We create music matching your six brand adjectives with optional voice-over (5-10 business days).

3

You approve (up to two rounds of revision within 2 weeks). Final audio delivered (within 1 week of revisions).

Hear Customer Samples

Asset-Map (Short Intro / Outro) Daddy VO - Broadcasts

Affluence Partners (Sonic Branding / Audiogram Intro)

Wipfli Financial (Sonic Branding / Podcast Intro)

Purposeful Planning with Aspen Wealth Management (VO)

The Problem with Stock Music… It’s Not Yours

Any content marketing you do should bear your brand.

Visual brand identities (logo, color, fonts) are considered table stakes, but sonic brand identity is equally important in our multimedia world.

Custom sonic branding or music is important for podcasts because it helps to create a unique and recognizable audio identity, which can improve brand recognition, establish a consistent tone, and enhance overall production quality.

woan listening to music play button video- stock music concept

Re-using stock music that wasn’t composed based on your brand attributes misses the incredible opportunity to enhance listeners’ overall experience and display your professionalism.

Bottom line: Using stock music risks sounding the same as others; it’s like using someone else’s logo design and putting your name over it.

Deliverables (What You Get)

deliverables box

1) 7-12s intro and outro music (table stakes for recognition and mood setting on your podcast)

2) 1 audio mark/sonic logo (2-5s) … (like your own Netflix ba-dum)

3) 2 stingers / vamps (1-2s each) – (Premium only)

What's a stinger / vamp?
Q

Top 3 podcast uses for stingers and vamps:

Transitions: Signal a transition from one segment or topic to another. E.g., sound indicates that the hosts are moving on to a new segment or guest.

Breaks: A brief musical interlude or background music during breaks in the podcast or before/after ads. This can help to maintain energy and engagement between segments and prevent listeners from getting bored.

Emphasis: Emphasize an important point or punchline. For example, a dramatic chord might be played to highlight a surprising or emotional moment in the conversation.

Close

4) 30-minute consulting session with Emily Binder to optimize use of your new music across marketing channels (Premium only, a $170 value)

Benefits

Improved Brand Recognition

Custom sonic branding helps your brand create a unique and memorable audio identity that makes it easier for customers, clients, or prospects to recognize and remember your brand.

Not having on-brand, consistent music would be like having a website with no logo.

Enhance Brand Experience

Humans process sound 10x faster than the blink of an eye.

Music, emotion, and memory are stored in the same part of the brain. Brand lives nearby, in the subconsicous — direclty linked to sound memory.

Custom music creates a cohesive and consistent brand experience across all touchpoints, helping to establish your brand’s personality and values.

Increase Listener Engagement

Your music will evoke the right emotions, create a sense of nostalgia over time, and establish a deeper connection with your audience, leading to increased engagement and loyalty.

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