Broadcasts are mini podcasts you send through WealthVoice. They can be any length but average about 2-3 minutes. When you upload your .mp3 or .wav to WealthVoice, you can publish now or schedule it in the future. Some people batch schedule weekly updates. There is no required cadence, unlike a Flash Briefing or weekly podcast. Your audience gets an Alexa Notification and can ask to hear your latest update. Examples: “Alexa, ask Asset-Map for the latest update.” / “Alexa, ask Framework Podcast for the latest episode.”

Hear a sample broadcast in this audiogram from Justin Castelli at Onramp Invest.

Broadcasts can be done as one-off updates or we can sync your podcast RSS feed so that every new episode goes out as a broadcast. Read more about content ideas for your broadcasts / WealthVoices.

Yes, because your Broadcasts are essentially mini podcasts. The difference is that you can choose your cadence with WealthVoice: there is no set schedule as is expected with a podcast (e.g. weekly). This gives you more flexibility while retaining the value of an authentic voice relationship with your listeners.

Alternatively, you could put your podcast RSS feed into WealthVoice so that your audience gets notified via Alexa whenever you publish a new episode. It’s up to you whether you use WealthVoice for special broadcasts or to share an existing podcast.

Yes, you can simply add your RSS feed and we’ll push any new episodes out as Broadcasts with notifications on Alexa.

Alexa Quick Link is an easy link that website, or online ads that customers can click to launch your skill from a website, mobile app, or online ad. This makes it easy for people to launch your Alexa app from any device. You’ll get a Quick Link like this with your WealthVoice skill. Here’s an example of social media post sharing Asset-Map’s Alexa Quick Link.

Video: Marketing with Your Alexa Quick Link + How Find Yours

1. You need to communicate and most channels such as social media and email are crowded. Voice lets you stand out while building a stronger connection in the part of the brain where emotion and memory are stored.

   We know that purchase decisions are highly emotional rather than rational. And brand lives in the subconscious. Voice is a direct route to your audience’s emotions and ability to feel affinity and trust for your brand or business. It’s a key ingredient in retaining and growing your business through content marketing (vs paid advertising where your CAC will be a constant cost with no brand leverage).

   Voice is the fastest growing technology because it’s accessible, hands-free, and intimate in a way text simply can’t be. Establishing your voice presence is similar to building your website in the early days of the internet, but the difference is that voice is already ubiquitous through the rise of podcasting (which hit a waterloo moment of over 50% of the U.S. adult population has listened to a podcast in 2019).

2. Effective marketing is about attention. Being present where attention allows your target audience to see and hear you. Voice is the fastest growing area where attention is heading. When we look at the eras of technology moving from the PC to the smartphone to voice, the companies who took advantage of emerging platforms to claim their brand, establish their presence, be accessible where attention lives, were successful whether that was those first to the internet, first to blogging, first to social media and YouTube, and now first to voice.
   
   Voice marketing is a key component of a modern content marketing strategy. Podcasting is a highly effective medium for building an intimate connection and sticky trust over time, demonstrated by the efficacy of host-read ads or testimonials: they outperform any other type of ad. Read more on our blog.

1. Communicating consistently and authentically builds your brand to attract new leads and solidifies existing client relationships. A strong brand and marketing strategy results in long-term business, a greater share of wallet, and deeper trust. WealthVoice blends the benefits of content marketing and modern communications. To build a trustworthy professional brand, you already invest in content marketing, namely social media, blogging, podcasting, and/or email marketing. To be easily reachable you invest in table stakes comms tools, namely your phone and email. Having a WealthVoice app boosts your content marketing out of the “crawl phase”, i.e. Facebook posts and email blasts to “run phase”, i.e. a hands-free voice experience on the #1 voice assistant (Alexa). Voice marketing cuts through the clutter of other digital channels. Voice gives you a direct, intimate channel to reach clients in a one-to-one manner, capitalizing on the same intimacy that has propelled mass adoption and success of podcasts.
2. Text-based communication including email and social media are crowded, noisy, and with U.S. screen time averaging 11 hours a day, people feel saturated. (In fact, 44% of people say that businesses could improve the client experience by sending emails less frequently.) With smart speakers being the fastest-growing consumer technology of all time, even outpacing the adoption of the smartphone, having a professional voice presence now is better than just a hedge for where the future of attention might be; it’s an investment in where the puck is clearly headed.