Case Study:

Onramp Invest

Onramp Invest Broadcasts with WealthVoice for 600% More Engagement

Onramp Invest is the number one cryptoassets education platform for financial advisors.

Executive Summary:

Onramp Invest launched a WealthVoice Alexa Skill to keep in touch with their customers, investors, and business partners in an authentic and warm way using their original voices, while also building their brand.

Alexa Skills are apps accessible on over 16,000 types of Alexa powered devices including smart speakers, mobile phones, cars, and more. WealthVoice builds custom Alexa Skills and provides an easy content management system that features Onramp’s company, employee bios, and latest voice updates (Broadcasts AKA mini podcasts).

onramp invest logo

The problem:

CEO Tyrone Ross and his team faced the challenge of marketing to their audience in a way that would cut through the noise of social media and walk the walk of being innovative. They wanted to share their voices but without the time commitment of creating yet another podcast.

The solution:

WealthVoice built Onramp Invest a custom Alexa skill (voice app) that lets their whole team easily share a voice broadcast with Notifications onto more than 16,000 types of Alexa-powered devices in minutes.

The results:

Within the first month of broadcasting, Onramp saw over a 600% increase in engagement with their updates on Alexa and social media.

man on couch using smart speaker

The Goal

Onramp Invest wanted to keep in touch with their customers, investors, and business partners in an authentic and warm way using their original voices, while also building their brand.

Onramp Invest’s Mission and Funding

Onramp Invest homepage screenshot tagline

Onramp Invest recently closed a $6mm seed round. Investors include: Coinbase Ventures, Eterna Capital, Fox Ventures, Galaxy Digital, Galaxy Fund Management, Gemini Frontier Fund, Ritholtz Wealth Management, and WisdomTree.

Onramp Invest seed investors

CEO Tyrone Ross is passionate about democratizing finance around the world.

Tyrone wanted a human centered, convenient voice marketing platform to spread Onramp’s message of empowering advisors and investors through next generation cryptocurrency technology.

Follow Tyrone:

 

Tyrone Ross TEDx talk

Hear Justin Castelli explain how WealthVoice helps Onramp’s marketing:

“If you’re not considering voice, consider it. I will be a testimonial: you’ve helped me in the past, we use you at Onramp. If you’re going to do voice and you need help, go to WealthVoice.”

Justin Castelli

Chief of Staff, Onramp Invest

Leadership that values innovation and communication

tyrone and eric

Alexa Quick Link and Mini Podcast Topics

Broadcast titles from Onramp’s WealthVoices (mini podcasts):

 

  • WSJ Article: Rich Millennials and FAs
  • Brett Explains Cryptoassets Global Adoption
  • Practice Management: Core 4 Revisited–Risk Tolerance
  • Brett Explains The Benefits Of Adding BTC
  • Practice Management: Futures-Based BTC ETF
  • Brett Explains BTC’s Intrinsic Value Practice Management: Building For The Future
  • BTC’s Impact On The Environment
  • Onramp Invest Takes Over Times Square
  • Practice Management: Forms ADV and CRS
  • New Partnership: Riskalyze

Results

Onramp Invest results on WealthVoice chart

Onramp Invest began broadcasting on WealthVoice in June 2021 and immediately saw increased listeners to their mini podcast on Alexa.

Tyrone Ross audiogram

You can hear the latest cryptocurrency news hands-free by asking, “Alexa, ask Onramp Invest for the update.”

Onramp how it started - how it's going

What Onrampers Say About WealthVoice

What Onramp Customers Think

amazon review of Onramp Alexa Skill

Customer Gifts with Amazon Echo and QR Code to Launch

gift card insert Onramp Invest Alexa quick link QR
Echo Show gift package white box green sticker
alexa notification - update from onramp invest on WealthVoice

The Onramp Invest team wanted to send customers and business partners a premium gift package with a smart speaker and branded collateral to welcome their audience. This gift is useful and lets the team keep in touch conveniently with a visual reminder at home or the office.

Anytime they broadcast on WealthVoice, their audience gets an Alexa Notification saying there’s an update (similar to when Alexa lets you know you have a package). Learn more about WealthVoice client gift packages with Echo Show.

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How WealthVoice Boosts Marketing

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