Onramp Invest Broadcasts with WealthVoice for 600% More Engagement
Onramp Invest is the number one cryptoassets education platform for financial advisors.
Onramp Invest launched a WealthVoice Alexa Skill to keep in touch with their customers, investors, and business partners in an authentic and warm way using their original voices, while also building their brand.
Alexa Skills are apps accessible on over 16,000 types of Alexa powered devices including smart speakers, mobile phones, cars, and more. WealthVoice builds custom Alexa Skills and provides an easy content management system that features Onramp’s company, employee bios, and latest voice updates (Broadcasts AKA mini podcasts).
CEO Tyrone Ross and his team faced the challenge of marketing to their audience in a way that would cut through the noise of social media and walk the walk of being innovative. They wanted to share their voices but without the time commitment of creating yet another podcast.
WealthVoice built Onramp Invest a custom Alexa skill (voice app) that lets their whole team easily share a voice broadcast with Notifications onto more than 16,000 types of Alexa-powered devices in minutes.
Within the first month of broadcasting, Onramp saw over a 600% increase in engagement with their updates on Alexa and social media.
Onramp Invest wanted to keep in touch with their customers, investors, and business partners in an authentic and warm way using their original voices, while also building their brand.
Onramp Invest’s Mission and Funding
Onramp Invest recently closed a $6mm seed round. Investors include: Coinbase Ventures, Eterna Capital, Fox Ventures, Galaxy Digital, Galaxy Fund Management, Gemini Frontier Fund, Ritholtz Wealth Management, and WisdomTree.
CEO Tyrone Ross is passionate about democratizing finance around the world.
Tyrone wanted a human centered, convenient voice marketing platform to spread Onramp’s message of empowering advisors and investors through next generation cryptocurrency technology.
Hear Justin Castelli explain how WealthVoice helps Onramp’s marketing:
“If you’re not considering voice, consider it. I will be a testimonial: you’ve helped me in the past, we use you at Onramp. If you’re going to do voice and you need help, go to WealthVoice.”
Leadership that values innovation and communication
Alexa Quick Link and Mini Podcast Topics
Broadcast titles from Onramp’s WealthVoices (mini podcasts):
- WSJ Article: Rich Millennials and FAs
- Brett Explains Cryptoassets Global Adoption
- Practice Management: Core 4 Revisited–Risk Tolerance
- Brett Explains The Benefits Of Adding BTC
- Practice Management: Futures-Based BTC ETF
- Brett Explains BTC’s Intrinsic Value Practice Management: Building For The Future
- BTC’s Impact On The Environment
- Onramp Invest Takes Over Times Square
- Practice Management: Forms ADV and CRS
- New Partnership: Riskalyze
Subscribers to our @wealthvoice Skill already heard this. Tap in and subscribe to hear @jus10castelli discuss the opportunities the recent WSJ article about wealth Millennials reveals for financial advisors.https://t.co/zdt3YLfWSk— Onramp Invest (@Onrampinvest) November 13, 2021
✔️Subscribe here:https://t.co/jnxzql6pSd pic.twitter.com/pH9tpms7Rz
Onramp Invest began broadcasting on WealthVoice in June 2021 and immediately saw increased listeners to their mini podcast on Alexa.
You can hear the latest cryptocurrency news hands-free by asking, “Alexa, ask Onramp Invest for the update.”
What Onrampers Say About WealthVoice
S/O to @WealthVoiceAI for the amazing work in leveraging voice to help spread the good word. Highly recommend, and love the @Onrampinvest content they help get out into the world. You can’t educate if you don’t communicate, WV is a great company. ❤️🙏🏻🔥— We Live to (Onramp) CFO (@WeLivetoServe) July 1, 2021
What Onramp Customers Think
Customer Gifts with Amazon Echo and QR Code to Launch
The Onramp Invest team wanted to send customers and business partners a premium gift package with a smart speaker and branded collateral to welcome their audience. This gift is useful and lets the team keep in touch conveniently with a visual reminder at home or the office.
Anytime they broadcast on WealthVoice, their audience gets an Alexa Notification saying there’s an update (similar to when Alexa lets you know you have a package). Learn more about WealthVoice client gift packages with Echo Show.
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How WealthVoice Boosts Marketing
Onramp Invest Benefits
Offer valuable information hands-free (convenience)
Delight and impress customers or prospects
Buzz and bragworthy tools to share with investors
Generate referrals (word of mouth)
Level up marketing with time-saving technology
Get valuable content without looking at a screen or more email
Hear from multiple team members and voices in minutes
Affirm their decision to use Onramp or Onramp Academy
Enjoy a useful Echo Show gift they’ll use daily— from Onramp (#brand)
Feel valued, connected, and educated